SAN FRANCISCO BASED
•
FREELANCE
Glow Protocol
ROLE
Art Direction
Typography
TEAM
Chris Reath
TIMELINE
Q4 2022
SUMMARY
A new brand direction for Glow Protocol driven by visual illumination—a decentralized finance (DeFi) platform built on Solana that offers integrated lending, borrowing, and restaking, providing hedging options to minimize exposure to volatile prices while still earning yield and points.
A consumer-friendly enhancement to the DeFi ecosystem
Glow enhances DeFi (Decentralized Finance) by integrating lending, burrowing, and restaking on Solana. Their solutions make Solana accessible to more users. Their brand direction should look Solana-native with a mature and elegant tone.
We explored the theme of "glow", it's real world contexts, and it's metaphorical abstractions through this lens. How might we conceptualize "glow" as a visual queue representing a gateway into Defi as an emergent technology?
I worked side-by-side with my partner on exploring directions, typography, and visual treatments.
